If you’d like to revamp your content strategy, there are a few tips to keep in mind. Here’s what you need to know about utilizing content marketing to help grow your business.
No matter how beautiful your brand’s website looks, it’s the content that makes it an important digital tool for promoting your business. Usually, websites offer the user a wide range of content elements, the most important among them being text, images, video and other media.
When it comes to such parameters as increasing your brand’s credibility, connecting with potential customers and raising the website’s metrics ranking, every such component makes its own contribution to the overall success.
Though practically all business owners agree on the vital role content plays, sometimes they lack an understanding of how to generate content of value that will for sure attract new audiences and will stand out among hundreds of rival websites operating in the same sphere. To tackle this challenge, a number of studies have been carried out to measure the level of content success.
There is little doubt that you need to invest time and effort to make your website as attractive as possible. This, in turn, will lead to your customers having a positive experience and, consequently, generating more return visits. Here are some basic things that have already proved their efficiency.
Source of Images
Surprisingly, but before we actually start discussing what kind of images would be the best for you, we should come up with an answer to a crucial question: where can I get images from? For many marketing content specialists, bloggers and business owners this is probably the most difficult part of the process. It’s as clear as daylight that what you need are high-quality, professional-looking and eye-catching images.
However, the dilemma is that buying stock images is quite expensive, making the full cycle of your own production even more expensive, and downloading random pictures from the internet will result in poor quality and legal issues. A very good option that deserves your full consideration is resorting to free stock images for commercial use. In any case, it’s worth trying and then you can decide on your further steps.
The quality of images is no issue for any sort of compromise, end of story. Yet, at times your striving for excellence can play a somewhat bad joke on you. People access web content from different devices and in different settings, meaning their internet connection is not always that great. When you use images that are too big, it can take a long time for the page to load. And do you think everyone will be patiently waiting for that to happen?
Unfortunately, many users are likely to continue surfing the net on some other websites. The advice is to keep your images as small as possible without sacrificing their quality. Moreover, your page load time plays a paramount role in how your website will be ranked, so this is a win-win approach.
When it comes to color techniques, the right pictures for you are those that can easily provide an element of contrast. The thing is that visuals are always combined with text, and reading line after line of black and white text quickly gets boring. Your task here is to add vividness and visual stimulation by images, and to achieve that you should choose colorful, contrasting images. There is no doubt that they can brighten up any user and keep them tuned up.
Some may say that charts, diagrams and comparative tables belong only in business performance reports. There is some truth in it, but only when it comes to the usage of too detailed and complicated infographics. If you decide to use some of the more general kind, it can fuel your content strategy. Customers have many brands to choose from. And a few vivid statistics and quantitative product details can become the very factor that will persuade them to give preference to your brand over those of your rivals. On the bright side, infographics are rather self-sufficient, so they don’t require any additional content.
The social aspect of your visual strategy is getting more and more important. Universal design is synonymous with inclusive design. So it’s about products and services that serve as many people as possible, leaving no one behind. And it’s as good for you as it is for your target audience because inclusion expands your brand’s reach. In terms of images, make sure that your pictures display people of all skin colors, body types, physical and mental health conditions and states.
Optimized well-balanced visual content ensures higher website engagement, a wider spread of brand recognition and loyalty as well as increased trust on the customer’s part. The one-solution-fits-all approach does work here, so there are many website content strategies that prove effective and efficient. The point is that as soon as you have a concrete strategy in place, it’s easy to create engaging content that boosts your business.