Businesses can’t afford to ignore technology, in 2020 the focus was on digital transformation, and this year it’s important to keep on following the latest tech trends. To help your business keep up, here are eight ideas to focus on.
1. VR & AR
Businesses can use virtual reality and augmented reality to enhance the customer experience and create better marketing campaigns. Modern businesses use VR & AR in many different ways, including:
Vroom: The automotive dealer Vroom designed a VR showroom where users can put on VR headsets and view car models, virtually. You can hear the engine, experience test drives, and open the glove box without leaving your sofa.
Patrón Spirits: This beverage brand created a VR experience from the perspective of an insect flying around the distillery! Using GoPros and a drone, users get a super cool experience and see how tequila is made.
2. Financial Tech
Companies have several financial tech solutions at their disposal. For example,
POS software for your business allows you to offer convenient and fast payment processes. Customers can pay from anywhere, using several different options. The best POC systems offer custom pricing, tokenization, and encryption.
From mobile payment options to QR payment codes, there are lots of ways that businesses can improve payment processes. During COVID-19 contactless payments increased in popularity, and it seems that this trend is here to stay.
3. Distributed Cloud
This year everyone’s talking about distributed cloud tech. It’s set to improve cloud computing as we know it. According to ITProPortal, Distributed Cloud tech means, ‘distributing public cloud resources to various geographical locations, processes, updates, delivery, and other relevant activities being handled centrally by the original public cloud provider.’
The tech would no longer provide a centralized solution, however, it would support the needs of cloud locations individually. Businesses would receive benefits such as reduced costs, less risk of losing data, and decreased latency.
4. Onboarding Remotely
Throughout the pandemic, many businesses started to use remote recruitment and onboarding processes, in 2021 more employees are working remotely than ever before. As employees return to the office, we’re seeing a hybrid work model, consisting of both remote work and work in-house. Businesses can access many benefits from remote onboarding. You’ll save time, money and speed up the onboarding process.
5. Managed IT Services
Companies have various IT needs, and it can be tricky for an in-house team to keep up. Lots of businesses use managed IT services, to provide the tech support they need. An outsourced IT company can offer lots of services, from help desk services to data recovery, security, and maintenance. Working with a managed IT service and helping you to enhance your tech infrastructures and improve the performance of your company.
With the help of social media, technology companies can use influencers to boost brand power. Ad-blocking software makes it hard for you to get your traditional ads in front of consumers. Influencer marketing can help you to promote your business in a way that’s perceived as authentic. Influencer marketing comes with many different benefits, such as:
- You’ll get creative content that appeals to your audiences.
- Influencer marketing is useful to generate trust.
- This style of marketing has a great ROI.
- Many consumers listen to influencer recommendations.
7. Improved Cybersecurity
Cybersecurity is a concern for all businesses. Experiencing a cyber-attack means you’ll lose data, money, and suffer reputational losses too. To help your business improve cybersecurity, try the following options:
- Use multi-layered authentication to test the identity of your network users.
- Mobile device management is useful to keep your remote workforce secure.
- Antivirus software and anti-malware protection is essential.
8 . Use Artificial Intelligence
This year, modern businesses are relying on AI to streamline their company operations. For instance, chatbots use AI tech to respond to customer queries and enhance the sales journey. You can use chatbots to answer queries on your social media pages and your business website. Using chabot tech you’ll benefit from better customer service, and increased lead generation.
Many businesses also use AI to improve their recruitment procedures. AI tech can be useful to organized applications and short-list candidates. The tech focuses on keywords and details from the job spec, to filter out unsuitable applications.
Technology allows companies to remain future-proof, save money and keep up with their competitors. There are plenty more technology trends for 2021 and staying current will help you to grow your business.
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