In the American automotive world there are the loud names of corporations, the billions that circulate on Wall Street — and there are small companies built on the honesty and persistence of their founders. But there are also rare figures who not only run a business, but lead an entire industry forward. One of them is Vitalii Tkachenko, a man who has turned his dual experience as an engineer and entrepreneur into a movement for fairness for thousands of independent dealers across the United States.
At first glance, his story sounds familiar: a technical-university graduate who moved to America and started a business almost from scratch. The difference is that Tkachenko did not stop at survival in a competitive market — he chose to confront its systemic imbalances. In a country where giant auction platforms dictate terms and escape all responsibility for losses, he speaks openly: the rules must change.
Today, Tkachenko is known not only as the founder of The Guaranteed Best Choice — a company with more than $5 million in annual revenue and operations in over twenty states — but also as the voice of tens of thousands of independent dealers. These small businesses collectively provide over 300 thousand jobs in America and sell vehicles 20 percent below wholesale and 35 percent below retail, giving millions of families affordable access to transportation. Yet while corporate auctions exploit loopholes like “as is,” shifting every risk onto the buyer, Tkachenko keeps asking the right question: Who protects small business and ordinary people?
His articles and public statements are not complaints — they are concrete reform proposals. Independent arbitration, equal rules for all market participants, data transparency, and restrictions on salvage-vehicle sales to licensed professionals only. These ideas are gaining traction not only among industry insiders but also among lawmakers, attorneys, and journalists. Tkachenko speaks the language of facts and case studies. He demonstrates how dealers lose tens of thousands of dollars because of delayed titles or hidden damage — losses that can destroy businesses built over years.
Behind every figure he cites lies not just economics, but a human sense of justice. “A dealer who breaks the rules loses their license. An auction that breaks them earns billions,” he repeats. That single sentence captures his entire philosophy. He does not demand privilege — he demands fairness.
This is why Vitalii Tkachenko has become a role model for a new generation of entrepreneurs. He shows that leadership is not only about growth and revenue, but also about the courage to fight for those without a loud voice. His work reminds us that America was built on the principle of fair play — and that principle must hold true in the automotive industry as well.
Today, Tkachenko runs a company that supplies vehicles nationwide, promotes environmental initiatives, and trains specialists. Yet his true mission extends far beyond business. He builds fairness where others try to circumvent it — and it is precisely such people who become the genuine leaders of an industry.
January 25, 2024
Author: Matthew Coleman
www.gbchoice.com
