Google Business Profile is the single most important asset a local business owns online. It appears in Maps results, local pack rankings, and mobile searches. Yet most business owners leave it half-finished.
The data reinforces the urgency: Google Maps results drive 42 percent of all local business discovery.
The Q&A section on Google Business Profile is open to anyone. Business owners should seed this section with the questions customers ask most frequently, then provide detailed answers. This prevents competitors or uninformed users from answering first.
Service menus and product catalogs on Google Business Profile appear directly in search results. Businesses that populate these sections give customers pricing and service information before they even visit the website, reducing friction in the decision process.
LocalSurge takes a three-phase approach: evaluate the business, build the systems, then grow through ongoing optimization and reporting.
Business descriptions on Google Business Profile should use all 750 characters. Include primary services, service area, and differentiators. Avoid keyword stuffing, but naturally incorporate the terms customers use when searching.
Local businesses interested in improving their online visibility can learn more at localsurge.co.
