Consolidating the Gaming Market: Big Players Acquiring Smaller Companies in the Gaming Industry

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The gaming industry has grown exponentially over the past few years, with gamers looking for high-end components that will deliver immersive gameplay and graphics. With this growth, several gaming computer parts manufacturers have emerged, and in recent years, some of them have acquired smaller companies in the same space to consolidate their positions and expand their product offerings.

  1. HP and HyperX In February 2021, HP announced that it was acquiring HyperX, the gaming peripherals division of Kingston Technology, for $425 million. The acquisition was aimed at expanding HP’s gaming portfolio, which includes OMEN gaming desktops, laptops, and accessories. HyperX is known for its high-quality gaming headsets, keyboards, mice, and other accessories, and the acquisition will allow HP to compete more effectively with other gaming brands like Razer, Logitech, and Corsair.
  2. Corsair and Origin PC In July 2019, Corsair announced that it was acquiring Origin PC, a custom gaming PC builder. The acquisition was aimed at expanding Corsair’s product offerings to include pre-built gaming desktops. Origin PC was known for its high-end custom gaming desktops, laptops, and workstations, and the acquisition allowed Corsair to expand its customer base and offer a more comprehensive range of products to gamers.
  3. Logitech and Streamlabs In September 2019, Logitech announced that it was acquiring Streamlabs, a popular streaming software platform. The acquisition was aimed at expanding Logitech’s presence in the gaming market, as Streamlabs was widely used by gamers to stream their gameplay on platforms like Twitch and YouTube. The acquisition allowed Logitech to offer a more comprehensive range of products to gamers, including webcams, microphones, and other streaming accessories.
  4. Nvidia and Arm In September 2020, Nvidia announced that it was acquiring Arm, a semiconductor and software design company. While Arm is not strictly a gaming company, its technology is used in many gaming devices, including smartphones and tablets. The acquisition was aimed at allowing Nvidia to expand its reach beyond its core gaming market and into other industries like mobile devices and data centers. This deal was met with fierce opposition by regulators and was terminated in late 2022.
  5. AMD and Xilinx In October 2020, AMD announced that it was acquiring Xilinx, a semiconductor company that specializes in field-programmable gate arrays (FPGAs). FPGAs are used in many high-end gaming devices, including graphics cards and gaming laptops. The acquisition was aimed at expanding AMD’s product offerings and increasing its competitiveness in the gaming market.

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